A Guide to Our Scent Families

We group our scents into eight families. They aren't rules so much as a compass — a way to name the feeling you're after before you ever strike a match. The grouping is ours, not a standard.

Floral is the largest family, and the most expressive: Jasmine, Gardenia, Peony, Fresh Roses, Plumeria. Soft and alive without ever turning sweet.

Woody scents are grounding and warm — Mahogany, Sandalwood, Oud, Forest. Reach for these when you want quiet, and a little weight.

Herbal sits cool and green: Lavender, Sage Lavender, Eucalyptus, White Tea. Citrus is the bright end, Lemongrass and Grapefruit, sharp and clean and awake.

Fruity runs from Fresh Peach to Mango Coconut Milk. Gourmand is the comfort corner, where Pumpkin lives. Aquatic — Black Sea, Ocean Breeze — is the most open of them, the closest thing to a coastline you can keep indoors. And Musk, in Linen and Hardwood Musk, is the one that lingers longest on skin.